I actually can’t believe that I have to write this post today. If you haven’t heard the unfortunate news, NARS, a cosmetic brand founded on cruelty free values has decided to forego ethics for profit and will start selling in mainland China which requires animal testing.
In the two days this has been announced, NARS has received a lot of obvious backlash. Time will tell if they listen to the criticism and use this as a publicity stunt much like the L’Oreal owned cosmetics brand, Urban Decay, a few years back.
Rest in peace NARS, maybe one day you’ll make it back into my personal collection, but until then, lets take a look at some fantastic cruelty free brands out there that would make great replacements in your ethical beauty collection.
If you’ve read any of my other posts about the skincare industry, I think you’ll be able to catch my feelings toward the industry in general. I cannot stress enough my passion for cosmetics and beauty. Heck, I dedicated a whole blog to it. The purpose of these blog posts aren’t to take stabs at cosmetic companies and I would never intentionally target a brand. The purpose of posts like this one is to inform and empower the consumer. If you are a company, no matter what it is, your bottom line is money. There is obviously nothing wrong with that, but the consumer needs to know the difference between marketing and science.