Consumers have a tough job trying to find their way through a sea of marketing mumbo jumbo, paid shout outs from content creators, and pointless fear pushed by the “natural is better” community.
The truth is, there isn’t a whole heck of a lot out there that is designed to steer you in the right direction. You may find some recommendations from peers or maybe an MD (who may not be well read in skin care outside of prescriptive problems), but really finding a source with solid information that isn’t trying to sell you product is close to zero.
That really is why I started this website. While I am more than happy to accept product for consideration, it is in my policy to not take money for product placement. I have quite literally set up this website with a business structure designed to keep an arms distance away from individual brands and companies with the intention of always keeping face.
This is precisely why I am able to make blog post like this. This is the truth based on science, not marketing, and if you put these steps into play, you will start having more “good skin days”.
I actually can’t believe that I have to write this post today. If you haven’t heard the unfortunate news, NARS, a cosmetic brand founded on cruelty free values has decided to forego ethics for profit and will start selling in mainland China which requires animal testing.
In the two days this has been announced, NARS has received a lot of obvious backlash. Time will tell if they listen to the criticism and use this as a publicity stunt much like the L’Oreal owned cosmetics brand, Urban Decay, a few years back.
Rest in peace NARS, maybe one day you’ll make it back into my personal collection, but until then, lets take a look at some fantastic cruelty free brands out there that would make great replacements in your ethical beauty collection.